BOX OFFICE REPORT
August 6-8, 2021
(estimates from BoxOfficeMojo.com)
|The Suicide Squad||$26.5 million|
|Jungle Cruise||$15.6 million|
|Black Widow||$4.0 million|
Despite non-stop promotions, The Suicide Squad managed an opening just barely above the original's third weekend. While the gulf in quality is vast, being better didn't exactly translate into better box office. Even accounting for the pandemic, that's a very ho-hum opening for something playing on 4,000 screens. After a few months of theaters being open at or near 2019 levels, it really feels like this is the new normal. No more $100 million openings. No more $1 billion worldwide grosses. That might change by next summer, but I don't see any big 2021 films changing this.
Jungle Cruise slipped to second, with an expected fall of about 55 percent. That puts it in league with Skyscraper and Rampage, not exactly the highest highs of the Rock's cinematic output as of late. Even his next movie (Red Notice) is going straight to Netflix. Like a lot of other bankable stars, his best chance at continuing to dominate the box office is probably IP.
Old dropped to third, with it looking increasingly unlikely to pass even 2013's After Earth, which managed just $60 million despite starring Will Smith. Black Widow officially became 2021's biggest movie to date, though it won't get to $200 million. Stillwater held fairly well. That's not surprising considering its target audience is older, and more likely to check a movie out in its second or third weekend.
Outside the top 5:
- This Weekend's Indie Champ: Mormon romantic comedy – apparently it's a thing – Once I Was Engaged did the best among weak competition. In its third weekend, it averaged $1,000 per screen.
- The Green Knight fell to sixth place, and its artistic sensibilities didn't seem to play well with general audiences, who gave it a C+ CinemaScore.
- And finally, one last time to pick on Joe Bell. It joined the ranks of some legendary disasters by dropping a whopping 90 percent in its third weekend. That's usually when theaters are no longer obligated to keep showing a film and can replace it with something that will hopefully make more money.
The oft-delayed video game action comedy Free Guy and Aretha Franklin biopic Respect take on Don't Breathe 2. I'll bet on the one with Ryan Reynolds to have the best opening, but with only around $15 million.