BOX OFFICE REPORT
August 13-15, 2021
(estimates from BoxOfficeMojo.com)
|Free Guy||$28.4 million|
|Don't Breathe 2||$10.6 million|
|Jungle Cruise||$9 million|
|The Suicide Squad||$7.7 million|
In the past week, I saw plenty of jokes from people on social media who said they were excited for Free Guy, but only so they didn't have to see any more trailers or ads for it. Well, it looks like that surge of marketing worked. The Ryan Reynolds comedy took the top spot with an estimated $28.4 million. After more than a year of delays, it's paid off. We're not in Deadpool territory obviously, but it's a better-than-expected showing for a movie not based on any IP.
Don't Breathe was one of the biggest critical and commercial surprises of 2016. The nasty little horror movie from Fede Alvarez made more than $150 million on a budget of less than $10 million. It was full of horrifying twists and turns, but it certainly didn't cry out for a sequel. Still, it did well enough despite more mixed reviews, forcing Jungle Cruise to drop to third place.
The Aretha Franklin biopic Respect earned a, well, respectable $8.8 million. It won't be as big as the likes of Bohemian Rhapsody, but it's almost guaranteed an Oscar nomination for Jennifer Hudson's performance. The Suicide Squad dropped to fifth, which is both surprising and not great news for Warner Bros. The studio has struggled for the past several years to get any of its non-superhero movies to break out. But between this and Birds of Prey, even their superhero movies aren't doing so hot, at least compared to its past DCEU entries. I'm not ready to declare that audiences have comic book movie fatigue, especially since we're still in the midst of the pandemic. But if the trend continues with Shang-Chi and Eternals, maybe studios will stop putting all their eggs in that basket.
Outside the top 5:
- This Weekend's Indie Champ: The Lost Leonardo, a documentary about the Salvatore Mundi, a painting by da Vinci that sold at auction for $450 million, but has since gone missing. It averaged $4,403 on three screens.
- Roadrunner – about the late chef, writer and travel host Anthony Bourdain – has become the documentary hit of the summer. After five weeks in theaters, it's topped $5 million, which would be good even in unprecedented times.
- Even with its Disney+ Premier Access eating into its box office, Cruella has topped out at $85 million. Disney's said that's good enough for a sequel, with Emma Stone signing on earlier this week.
The Protégé, The Night House and Reminiscence all vie for the top spot, but it seems unlikely any will unseat Free Guy. I predict it will repeat with about $12 million.