Imagine you're a hard-working artist. You've created a character beloved by a small but enthusiastic fanbase. And then it gets co-opted by white supremacists. That's exactly what happened to Matt Furie, who created the underground comic Boys Club and its breakout character Pepe the Frog. Known mostly by stoners and indie comics fans, Pepe's image exploded in the mid-2010s, when racists on 4chan and other message boards started using the symbol for their own hateful messaging.
Feels Good Man charts Pepe's journey from lovable amphibian to icon of hate to image of hope. It also covers Furie's career and his legal battle against the awful people who have twisted his work into something, well, deplorable. It's not hyperbole when an interview subject declares Pepe had an impact on the 2016 election, which will go down as one of the most consequential events of the 21st Century. The film won numerous awards from the festival circuit (at least from those festivals that weren't canceled because of the pandemic) and got great reviews.
Check out the trailer below.
Feels Good Man will be available in some form on Friday, September 4.