BOX OFFICE REPORT
March 13-15, 2020
(estimates from BoxOfficeMojo.com)
|I Still Believe||$9.5 million|
|The Invisible Man||$6 million|
|The Hunt||$5.3 million|
With many U.S. residents under quarantine or a recommended social distancing behaviors, few people ventured out to movie theaters. As a result, all the holdovers dropped at least 60 percent, and the three new films debuted lower than they might have if it were business as usual. Onward held onto the top spot, but it dropped 73 percent, unheard of for a Pixar film. At this point, it will be the first from that animation studio to finish under $100 million.
I Still Believe did the best of the new releases. The biopic of Christian musician Jeremy Camp did well with the church crowd, many of which had remote services on Sunday. Bloodshot finished just below it with $9.3 million. That's hardly the opening for a new comic book franchise, but it did slightly better in the few overseas markets not on complete lockdown for Coronavirus.
The Invisible Man dropped to fourth, and it's near $65 million. And it will probably serve as a demarcation line for movies before and after the pandemic. After many delays, The Hunt finally opened. Even as it leaned into the controversy around it, audiences stayed home. Would that have also been true if people weren't encouraged to do so by medical professionals? We'll never know.
Outside the top 5:
- This Weekend's Indie Champ: Never Rarely Sometimes Always. The intense drama about a rural girl traveling to New York City to get an abortion has received rave reviews. It averaged $4,500 on its four screens.
- The only movie to see a real bump this weekend was Hope Gap. The divorce drama starring Billy Nighy and Annette Bening saw an 80 percent increase as it added 114 screens.
- Many movies experienced upward of an 88 percent drop this weekend. This will probably be the last Box Office Report for a while, as there are no new wide releases until April 10, and even those will likely be pushed.