We have a major Sundance acquisition, folks. And it ranks up there with some of the largest sums ever spent on a title in Park City.
After Searchlight Pictures spent $10 million on Jesse Eisenberg's A Real Pain last weekend, Netflix has shelled out $17 million for It's What's Inside, the acclaimed horror film from writer-director Greg Jardin. The official logline is below:
A pre-wedding party descends into an existential nightmare when an estranged friend shows up with a mysterious suitcase.
Horror has been one of the surest bets in Hollywood for the last decade. Although that of course won't mean much to Netflix. They remain focused on streaming numbers, and releases just a small number of awards contenders in just a handful of theaters each year. It seems unlikely they'll change that strategy for this film, but no release date - theatrical or digital - has been announced yet. The Netflix pick-up isn't that shocking considering Jardin has been one of their in-house promo guys for the last several years, producing trailers and extra content for the likes of 13 Reasons Why, When They See Us and the live-action Cowboy Bebop. It's What's Inside marks his feature film debut.
Check out Jardin's clever video for Hollerado's "Americanarama" below. It's one of my favorites.