Weekend Box Office Report: March 20-22 2015


March 20-22, 2015(estimates from BoxOfficeMojo.com)

TOP 51. Insurgent (54.0 million)2. Cinderella ($34.4 million)3. Run All Night ($5.1 million)4. The Gunman ($5.0 million)5. Kingsman ($4.6 million)

The Divergent Series will always be inferior to the Hunger Games: lesser stars, lesser books, lesser profits. The latest, Insurgent, opened to an estimated $54 million, which is basically exactlly what Divergent did exactly one year ago. It's not that impressive. It's not even the biggest March opening this year. The only thing we can hope for is that Lionsgate will come to its senses and release the final film Allegiant in one part instead of the wholly unnecessary two.

Cinderella fell a very typical 50 percent to second place. Even so, it's already the third-biggest movie of 2015, besting Kingsman: The Secret Service in only 10 days. That's bad news for Colin Firth, who settled nicely into a tough-guy role for the first time.

Still, he's in better shape than Liam Neeson, whose Run All Night hasn't even topped $20 million yet. And it's certainly better than Sean Penn's first attempt in that place. His starring turn in The Gunman barely cracked $5 million. Lesson learned: Not every actor over 50 needs to try his hand at blowing people up. As Neeson said years ago in Taken, it takes "a particular set of skills." 

Outside the top 5: - This Weekend's Indie Champ: Danny Collins, a comedy starring Al Pacino as an aging crooner who tries to find his musical mojo. The film averaged $14,640 on five screens. 

- I overestimated the business Do You Believe? could drum up. The Christian drama only managed $4 million, good enough for sixth place. Still, it could have some staying power. God's Not Dead also started small but eventually accumulated more than $60 million during its theatrical run.

- A special re-release of Selma didn't do much to boost that film's earnings. Despite adding 471 more screens, it was only up about five percent from the previous weekend.

Next week: Will Ferrell and Kevin Hart team up to deliver the filthy Get Hard. It's going to be huge, no pun intended. I'd say $45 million easy. And while some parents may be desperate for something animated to show their kids, I don't think Home manages more than $10 million.


About Stephen Davis

Stephen Davis
I owe this hobby/career to the one and only Stephanie Peterman who, while interning at Fox, told me that I had too many opinions and irrelevant information to keep it all bottled up inside. I survived my first rated R film, Alive, at the ripe age of 8, it took me months to grasp the fact that Julia Roberts actually died at the end of Steel Magnolias, and I might be the only person alive who actually enjoyed Sorority Row…for its comedic value of course. While my friends can drink you under the table, I can outwatch you when it comes iconic, yet horrid 80s films like Adventures in Babysitting and Troop Beverly Hills. I have no shame when it comes to what I like, and if you have a problem with that, then we’ll settle it on the racquetball court. I see too many movies to actually win any film trivia contest, so don’t waste your first pick on me. My friends rent movies from my bookcase shelves, and one day I do plan to start charging. I long to live in LA, where my movie obsession will actually help me fit in, but for now I am content with my home in Austin. I prefer indies to blockbusters, Longhorns to Sooners and Halloween to Friday the 13th. I miss the classics, as well as John Ritter, and I hope to one day sit down and interview the amazing Kate Winslet.

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