BOX OFFICE REPORT "” August 9-11, 2013(estimates from BoxOfficeMojo.com)
TOP 5
1. Elysium ($30.4 million)2. We're the Millers ($26.5 million)3. Planes ($22.5 million)4. Percy Jackson: Sea of Monsters ($14.6 million)5. 2 Guns ($11.1 million)
Elysium couldn't match the originality of District 9, and it couldn't match its opening weekend, either. Neill Blomkamp's follow-up to that sci-fi thriller only managed an estimated $30.4 million, compared to District 9's $37.3 million. Even Matt Damon's star power couldn't best the South African Prawns. It's a bit of disappointment for studio TriStar, but it was a busy (crowded) weekend.
We're the Millers, which opened late Tuesday night, made $26.5 million over the weekend, and has already surpassed its budget, earning $38 million since its first showings. That's another victory for R-rated comedy this year, joining the ranks of Identity Thief and The Heat.
But sometimes no matter how well you present a turd, people still know it's a turd. Planes, the Disney-only production "from above the world of Cars," opened to just $22.5 million. That's lower than even the oft-forgotten Meet the Robinsons ($25.1 million in 2007). But don't worry. Disney's already promised two sequels for 2014 and 2015.
Sea of Monsters likely killed the Percy Jackson franchise that was a non-starter with 2010's The Lightning Thief ($88.7 million domestic total). It's made $23.4 million since late Tuesday, but there's no way to spin that as a positive opening, especially when you factor in the 3-D up-charges.
Outside the top 5: - This Weekend's Indie Champ: In a World, Lake Bell's comedy set in the competitive world of movie-trailer voiceovers. It averaged $23,667 on each of its three screens.
- It was a busy weekend at the arthouse as well, as Woody Allen's Blue Jasmine, romantic drama The Spectacular Now and racing flick Snake and Mongoose each averaged more than $14,000.
- Yet another Indian import that you didn't hear about did fantastic box office. The action comedy Chennai Express took in more than $2.4 million on less than 200 screens. We need more of these, Hollywood!
Next week: Another busy weekend, with only one clear winner. Kick-Ass 2, the sequel to the raucous comic-book flick from 2010, should win overall with $25 million. The Butler will do well with urban audiences, taking in $18 million. That's more than I can say for the Steve Jobs biopic Jobs and the "tech-thriller" Paranoia. I'll say $10 million for the former, and only $8 million for the latter. It reminds me of 2011's Abduction, another dreadful-looking thriller starring a heartthrob from a big franchise that causes audiences to stay away.