In 2015, the universe stopped on its axis when Jurassic World shattered expectations to deliver a whopping $208 million opening. The Colin Trevorrow film starring Chris Pratt and Bryce Dallas Howard kickstarted a new trilogy of dinosaur mayhem, giving a new generation a set of movies (and characters) with which to fall in love.
With that trilogy wrapping in 2022, audiences assumed it would be a while before we returned to the infamous dinosaur park for another trio of films. But that wait has proven shorter than expected.
During Sunday night’s Super Bowl, as the Philadelphia Eagles were efficiently handling the Kansas City Chiefs in New Orleans, Universal unleashed a new television spot for the highly anticipated Jurassic World: Rebirth.
The film, which stars Scarlett Johansson, Jonathan Bailey, and Mahershala Ali, takes place five years after the conclusion of Dominion. In an attempt to extract DNA from three massive prehistoric creatures for a groundbreaking medical breakthrough that will provide miraculous life-saving benefits to humankind, a team travels to the most dangerous place on Earth, an island research facility for the original Jurassic Park.
The spot showcases a ton of action and a short glimpse of some of the dinosaurs that will occupy the big screen. And while box office expectations are high for the kickoff of a newly minted trilogy, consumer behavior has changed drastically since 2015. So, expect the benchmark to be considerably lower than any of the Chris Pratt lead films.
Check out the spot below and see Jurassic World: Rebirth when it stomps into theaters on July 2.
