BOX OFFICE REPORT
August 5-7, 2016
(estimates from BoxOfficeMojo.com)
TOP 5
Suicide Squad | $135.1 million |
Jason Bourne | $22.7 million |
Bad Moms | $14.2 million |
The Secret Life of Pets | $11.5 million |
Star Trek Beyond | $10.2 million |
Despite taking a critical thrashing, Suicide Squad set a record for August debuts with an estimated $135.1 million. That's even more than Deadpool took in during its massive opening weekend in February. (Here's where I point out that it's clear a more appropriate R rating wouldn't have hurt this movie's box office one bit.) Still, given DC's troubles, it's likely Suicide Squad takes a massive drop in Week Two and doesn't have the legs to make it a world-beater like Civil War. This also marks former box office behemoth Will Smith's best opening ever. He had a slew of No. 1 weekends before a four-year hiatus and a series of missteps led him to taking a role in a risky ensemble movie instead of playing the definitive lead. That gamble paid off big time.
Jason Bourne took a pretty disastrous tumble. Falling more than 60 percent, it's still going to top Legacy and Identity, but won't touch Supremacy or Ultimatum either domestically or worldwide. Can I suggest – or beg, really – that Bourne teams up with Aaron Cross (Jeremy Renner) for the sequel? And maybe give writing duties back to Tony Gilroy?
Bad Moms held very steady and will become one of this summer's sleeper hits. Cheaper than any non-horror studio movie this summer, it's already made a big return on its investment and will play better over the long-term than some more "of the moment" movies. But no movie held up better this season than The Secret Life of Pets, which made adorable animals its focus and rode that all the way to become summer's third-biggest movie (behind Finding Dory and Captain America: Civil War).
But that's not the case with Star Trek Beyond. This franchise might really be in trouble. It barely crossed $125 million in three weeks. Its international grosses are weak, and despite good reviews is sinking fast. I really like this series (yes, even Into Darkness), but Paramount needs to be strategic if the fourth film – already announced and starring Chris Hemsworth – goes through.
Outside the top 5:
- Equity, the Wall Street thriller starring Anna Gunn (aka Skyler White from Breaking Bad). In its second weekend, it averaged $18,887 on its four screens.
- Nine Lives (yes, the movie from an Oscar-winning director starring Kevin Spacey as a talking cat), opened at No. 6. It only took in $6.5 million.
- A lot of weirdos (like me) really turned up for John Waters' Multiple Maniacs re-release. Playing on only one screen in New York, it earned $10,244.
Next week:
Pete's Dragon looks to swoop in, but I think Suicide Squad holds on to No. 1, but still falls to around $48 million. Pete's will be No. 2, but Sausage Party will have a strong No. 3 with around $20 million.