BOX OFFICE REPORT
March 13-15, 2015(estimates from BoxOfficeMojo.com)
TOP 51. Cinderella (70.0 million)2. Run All Night ($11.0 million)3. Kingsman ($6.2 million)4. Focus ($5.8 million)5. Chappie ($5.8 million)
Disney had the magic again this weekend. Their live-action update of Cinderella brought in $70 million in its first three days. That's still only the third best opening weekend of this young year. It's also in line with other fairy tales like Maleficent, but not as big as other adaptations like Alice in Wonderland.
Liam Neeson's Run All Night, the latest in a long line of violent thrillers, delivered the worst opening of his tough guy second act. Yes, Run All Night made even less this weekend than last year's A Walk Among the Tombstones. In interviews, Neeson has talked about trying something else. Based on this film's performance, it might be a necessity.
While Kingsman finally passed $100 million (a lot slower than expected), the final spots could shift a lot once final numbers are released. Less than $100,000 separates Focus in 4th place from The Second Best Exotic Marigold Hotel in 6th place. While that's not great news for any of those films, it's the worst for Chappie, which debuted at No. 1 last week.
Outside the top 5: - This Weekend's Indie Champ: It Follows, the stylish horror film that's received nothing but raves, averaged on astonishing $40,750 on only four screens.
- What We Do in the Shadows, the hilarious mockumentary about vampires, is by far the biggest movie of writer-director Taika Waititi's career. It's made four times what previous efforts Boy and Eagle vs. Shark have made.
- Seymour: An Introduction, Ethan Hawke's tribute to pianist Seymour Bernstein, opened strongly, averaging $13,150 on its pair of screens.
Next week: Insurgent, the sequel to Divergent, will be No. 1, but in a pretty lackluster fashion. I'm not expecting anything better than its predecessor's $54 million. But keep an eye out for heavy-handed Christian drama Do You Believe? which could easily wind up in the Top 3.